Are Virtual Trade Shows a Fad or a Lasting Trend?

Virtual trade shows have emerged in recent years and have really taken off in 2020 as part of the Covid-19 pandemic, which has forced event organizers to rethink their strategies. Virtual trade shows offer an innovative alternative to physical events by allowing attendees to connect and interact online, without having to physically travel. They are also excellent solutions to multiply the impact of physical events, by extending their experiences over time, without any geographical limits.

Here are some key figures to better understand the rise of hybrid and virtual trade shows :

1. According to a study by Grand View Research, the global virtual trade show market is expected to reach $18.6 billion by 2027, growing at a compound annual growth rate (CAGR) of 23.2 percent between 2020 and 2027.

2. A study by event management platform EventMB found athat 71 percent of event organizers plan to host hybrid (both virtual and in-person) events in 2021.

3. According to a survey conducted by market afirm Statista, 74% of virtual event attendees said virtual trade shows were a convenient alternative to in-person events.

These numbers seem to confirm that virtual trade shows are part of a real long-term trend that goes far beyond the interest related to the COVID period.

Virtual trade show solutions more innovative than ever

Many innovations have been introduced and since 2023, some solutions like Ultiplace even offer free self-service pricing plans.

The Ultiplace platform is a solution for creating customized virtual trade shows for companies, organizations and associations. The platform offers an immersive 3D online experience for attendees, with features such as video chats, discussion forums, presentations and much more. It also allows organizers to measure the effectiveness of their virtual events with sophisticated analytics tools.

One of the benefits of virtual trade shows is their global accessibility, allowing exhibitors and attendees to connect from anywhere in the world. This eliminates the travel costs associated with physical events and allows exhibitors to reach a wider audience. In addition, virtual trade shows provide a safe and secure environment for attendees to interact with exhibitors and other attendees.

The Ultiplace platform also offers significant environmental benefits. Physical events have a significant impact on the environment, with greenhouse gas emissions, waste and high energy consumption. Virtual trade shows can significantly reduce these environmental impacts by eliminating the need to travel and produce physical waste. Ultiplace is therefore an environmentally friendly solution for companies looking to organize business events in an environmentally friendly way.

In conclusion, virtual trade shows are not just a passing fad, but a sustainable trend that will grow in the years to come. The Ultiplace platform is an innovative and eco-friendly solution for companies looking to organize online business events while providing an immersive and interactive experience for attendees. With its advanced features and sophisticated analytics, Ultiplace is the ultimate platform for companies looking to stand out in the fast-paced digital world.